Social Clips

Social Clips is ScriptCut’s clip suite: it turns a long recording into short vertical videos for Instagram, TikTok, and YouTube Shorts, auto-reframed, captioned, and covered, ready to share or schedule. It is part of the Social, ProAI and Team plans (also open during the ProAI free trial and to beta accounts); Free and Starter see the Social icon dimmed with a padlock. Clicking it opens the plan picker. This is also true for an account that made Social clips on ProAI and then downgraded: When an account moves to a plan without Social, Social closes that day and every Social project is deleted for good, with its clips and links. Posted clips stay on your social accounts. You are told before the date.

Opening Social

Click the Social icon in the main sidebar, or start a new project with the Social Clips workflow. Inside, the left menu has Home, Notifications, Calendar, Performance, Media Gallery, Posting, Kits and Links. Home shows the same folders as your main dashboard, and each project is the same picture card as on the main dashboard, says how many clips it holds (for example 8 clips) and opens into its clips; folders keep the folder shape. Nothing is loose: a clip always lives inside a project. A video you upload in Social lands in the folder you are standing in, so it picks up that folder's kit.

Social Notifications

Notifications sits right under Home in the Social menu, with an indigo count of what you have not read yet. It opens a drawer that works exactly like the main Activity drawer, but holds only Social news, one line for each thing that happened: a client commented on a clip on their Kit Page or Approval Page (with their words; a comment is how a client asks for a change), approved or rejected a clip, its cover or one platform's post, approved everything waiting, answered everything, suggested or edited a description, downloaded a clip, opened their Kit Page, Approval Page or download link (at most once a day), sent you files or their brand brief, or connected or removed a social account. It also tells you when a video was posted and to which network, when a post failed or only partly posted, when a posting account needs reconnecting soon, when a Kit Page reminder went out, and the news about your Social projects themselves: a finished or failed transcription, a video that could not be processed, a clip that could not be made, or someone tagging you.

Click a line to go to the project it is about, or to Posting, Kits or Links when it is about an account, a Kit Page or a link. Mark all as read, the X on a line (swipe left on a phone) and the gear to your notification settings work as in Activity. Social news appears only here, not in the main Activity drawer, and its count shows only on the Notifications row. Your emails do not change: several client answers still arrive as one email, and a post going live is never an email.

Uploading your video

Drop your video on the first screen (or import it from Frame.io, Google Drive, or Dropbox) and everything else runs on its own. You are not asked whether to transcribe: the screen simply shows you where it is up to, first Uploading video, then Processing video, then Transcribing, and moves you on when the transcript is ready.

You do not have to watch it happen. Social projects send their own emails: Your video is ready for Social Clips when the upload is processed, and Your Social Clips are ready when AI Clips has built your clips. While AI Clips is working, its button shows a spinner.

Building clips

Use AI Clips (see the AI Tools chapter) to generate several short clips from your transcript in one pass, each with its own strength score, or hand-pick a span yourself. Every clip opens in its own editor for framing, captions, and cover.

On the results grid, click any card to watch that clip before you decide about it. Each card is the shape of the video it plays (a wide video gives wide cards, a vertical one gives tall cards), so you always see the whole picture, with bars if a clip mixes shapes. The badge in the top-left corner is its strength score out of 100, green for strong, amber for middling, red for weak; hover it to see what the AI made of that clip. Keep locks a clip, so running AI Clips again leaves it exactly as it is, and that lock is saved with your project. The bin discards a clip.

Auto reframe and split screen

Every clip is automatically reframed from your source’s original aspect ratio into a vertical 9:16 frame (1:1, 4:5, and 16:9 are also offered), following whoever is speaking, shot by shot. The person in focus wins: when a shot shows a sharp person and a blurred one (a presenter in front of a soft background), the frame stays on the sharp one, even while the blurred one talks. A blurred person is only followed when nobody sharper is in the shot. It also finds people who are small in a wide shot or looking down. When nobody in a scene is in focus (a phone screen in front of a blurred person), the frame holds one still place on the sharp part of the picture instead. It only does this when one part is clearly the sharpest, a person in focus always wins, and your own framing always wins. A clip made before this change is prepared once more the next time you open it. Text on screen: when a shot has a title card or a motion graphic whose words the frame would cut off, auto reframe shows the whole picture with Fit + blur while those words are on screen; if they fit once the frame slides over, it slides there and holds still instead. Lower thirds and name tags count too. Subtitles, signs and buildings in the background, posters behind someone and corner credit labels are left alone. Each shape is judged on its own, and 16:9 never needs it. Turn Fit + blur off on that shot and it stays off, and anything you set by hand on a shot wins. A clip a client already approved, or one that is scheduled or posted, keeps its look. The first time a video is opened in Social it is checked for text once, as part of Preparing your video. Per shot you can adjust Camera movement (Calm, Normal, or Active). When two people are talking and do not fit in one frame, Auto split screen (on by default, in the Framing section) gives each of them their own panel, centred on their face; two people close enough to fit are framed together. A panel only splits off when it can show one person on their own: on 4:5 and 1:1 a panel would hold both people, so those shapes follow whoever is talking instead, and a person who walks is followed closely. Turn it off and the frame stays on whoever is talking, cutting cleanly between speakers rather than panning back and forth. A shot you frame by hand (a drag, keyframes, or picking who to follow) always keeps your framing and is never auto split. You can also force a 2-way, 3-way, or 4-way split screen on any shot, even a single-person one, and drag each panel into place. The Layout menu has three columns: Standard, whose panels are plain rectangles, Creative, whose panels are not, and Effects. Creative offers a diagonal split (2-way) and slanted bands (3-way). Each panel still drags, zooms and re-times exactly like a rectangular one, and the finished video is cut to the same shapes you see in the preview. Effects holds Fit + blur: the whole wide picture shrunk so its edges sit about 40 pixels in from the sides of the frame, over a blurred, darkened copy of the same video, so a 16:9 recording shows in full in a vertical post without a split screen. The Scale control runs from 0% to 160%: above 100% punches in, below 100% shrinks the picture inside the frame instead of cropping it, and 0% hides it. Several shapes from one clip: the first time you open a clip, pick every shape you need (the first one ticked is the main shape), for example 1:1 and 16:9 next to a 9:16 main. The shape tabs above the player stay on screen on every step: pick a tab to edit that shape, + adds a shape and its x removes one, and each one can be framed, split, zoomed and keyframed on its own. Decisions flow down, like breakpoints in a website builder: a change you make in one shape also applies to the shapes after it unless they set their own, and never back up. A dot on a tab means that shape has its own changes. Burned-in captions can be switched on or off per shape in the Subtitles step. Downloads include every switched-on shape, one file each, and on the Post & Download step you pick which shape goes to each network. Text on video: add a hook title and any number of text boxes to a Social clip (three looks: Bold, Box and Highlight; emoji work too). Drag a text on the picture to place it, set its size, and drag its bar on the timeline to set when it shows. Each shape can place its texts on its own, and the place follows the shape line like every other shape choice. Texts are burned into the finished video.

Timing: show a different moment of your video

A Position / Timing switch sits beside each shot's other controls. Position is ordinary framing of the current moment, everything above. Switch to Timing and dragging the picture left or right instead shows an earlier or later moment from anywhere in your original video, so a split-screen panel can pair the interview with a piece of footage from elsewhere in the same recording. A small badge marks a shifted panel so it is never a surprise later, and the sound always keeps playing normally: only the picture moves.

Three ways to bring a file in, and a gallery that remembers

THE MEDIA GALLERY. Every media section of the Social editor's Inspector (B-roll, Music, the Logo bug and the opening and closing videos) shows the files this project has as thumbnails, with two buttons under them: Upload and Add from Gallery. Upload opens a window with From your Computer, a drop zone you can also click to choose files, and From Cloud, which lets you import it from your own Google Drive, Dropbox or Frame.io: the file goes straight from your storage to ours and never passes through your browser, so a large master imports fine on a slow connection. A service you have not connected yet says Connect and takes you to Settings > App Integrations. Add from Gallery opens the Media Gallery showing only that kind of file, so the Logo bug section only offers logos: tick the files you want and press Add to Project. The Media Gallery is every file your account has ever uploaded, so you can reuse the same file across projects instead of uploading it again and filling your storage with copies of one video. It is also a page of its own in the Social sidebar, with B-roll, Music, Logos and Opening / Closing toggles. A music track shows its own waveform; hover it and press play, and a player opens at the bottom of the gallery with play and pause, previous and next track, a seek bar, volume and speed. In it you can make folders with Add Folder, drag files onto a folder or right click and choose Move to folder, sweep a lasso across several, tick everything with the select box, switch between grid and list, sort and search. Hovering a file plays it, and every video and track shows its length in the corner of its thumbnail. A video also has a small full-screen button in its top right corner that plays it full screen with a proper player; press Escape or the X to close it. Files on a kit show up in every project under that kit straight away. The small X on a thumbnail takes a file off this project only; it stays in your Media Gallery. Deleting happens only in the gallery: a deleted video or track is deleted from your storage and taken off the clips of the project you have open, and clips in your other projects are not updated, so take the file off them first. A deleted logo is taken off the shelf, the account's own mark and every kit at once, and a project that kept its own copy of it lets go of it the next time you open that project; the file is deleted. Deleting a folder never deletes a file; what was in it moves up one level. You can also drop files anywhere on the Media Gallery page and it sorts them itself: a picture goes to Logos and a sound file to Music wherever you drop it, and a video goes to the tab you are on (B-roll, unless you are on Opening / Closing). A file on its way up shows as a tile straight away, with its upload percentage filling in the middle. Each kind keeps its own shelf: music never shows up under B-roll. A newly imported file appears as a tile marked Processing and becomes usable on its own. Every thumbnail also has a three-dot menu next to its name with the same options as a right click: Rename, Move to folder, Add to kit and Delete. Add to kit puts the file on a kit's own shelf, so it shows up in every project under that kit; pick the kit again to take it off.

A file you upload from your computer can be used straight away, while it is still being compressed: drop it on the timeline, play it, hear a track and see its waveform, all from the copy on your own machine. It swaps to the compressed one by itself the moment that is ready, and nothing you set is lost. A file imported from cloud, or uploaded from a different computer, stays marked Processing until it is finished, because this browser does not have it. Downloading the finished clip still waits for the compressed copy: ask for it while one of its ingredients is still processing and ScriptCut tells you which one rather than handing you a video with the B-roll missing.

B-roll: cut your own footage into a clip

You can upload your own B-roll and cut it into a clip. The gallery sits at the bottom of the Video step, under the framing settings: drop a file on the square upload box, or click it to choose one. Then drag a clip from the gallery onto the timeline. It lands as a cover of your default length: the picture comes from your footage while the interview keeps talking. The Default length field at the top of the B-roll section starts at 3 seconds; change it once and ScriptCut remembers it on your account (footage shorter than it uses its own length). Drag the band to move it, drag either end to change how long it covers, and press Delete to take it off. A cover can run straight across a cut, which is how you hide a jump cut. You can also drop a clip onto one panel of a split-screen shot, so your footage fills that panel while the speaker stays on screen beside it. On a phone there is no dragging, so each clip has an Add at playhead button instead. The sound never changes. B-roll is picture only, always, and its own audio is never used. Your footage is processed exactly like a main video, it counts towards your storage, and removing a clip deletes the file from our servers straight away. The library belongs to the kit the project sits under (the nearest kit on a folder above it), so a shot uploaded once is available to every clip under that kit; a project with no kit above it keeps its own. The same gallery is in the kit's Look and Shapes if you would rather load a client's footage in ahead of time.

Music: a bed under the clip

Music is in the Audio step, the second step of the Inspector right after Video (the panel of steps on the right). Upload your tracks into the same kind of gallery B-roll uses, then press Use on one, or drag it onto the timeline. The music bed starts at the top of the clip, runs its whole length, repeats if the track is shorter, and fades out at the end. The level is measured from the track itself and set to sit under ordinary speech, and there is a slider to move it up or down; the voice is never turned down to make room for it. The track appears as a green audio track under the video on the timeline, drawn from the file's own waveform. It shows exactly the stretch of music that plays under this clip, lined up with the picture second for second, so a 20-second clip shows 20 seconds of the track and not the whole song. It starts and ends exactly where the clips above it do. When you drag a track in, a green row opens under the clips, which is where it lands. Click it to select it, then press Delete or right-click it and choose Remove music to take it off. The timeline stays on screen while you work on it, which is where that track is. You hear it while you edit: the bed plays in the preview alongside the picture, at the level, loop and fade-out it will have in the finished file, so nothing about the music has to be judged by rendering first. The bed can also start on a different part of the track (new): switch the toolbar above the timeline to Timing and drag the green music track, or nudge it with the arrow keys, and the bed begins on that moment of the music instead of at the top of the file. The waveform slides with it so you can see which part of the music you are choosing, and a purple chip counts the frames as you move it, exactly as it does when you re-time a shot. The picture never moves. A track shorter than what is left wraps to its own beginning rather than falling silent, and the Music section says where it starts with one click to put it back to the top. Adding music never re-encodes the picture, so it costs nothing in quality. It plays under the clip only, not under a client's opening or closing video. ScriptCut does not supply the music: you bring your own, and you are responsible for having the right to use it.

Clean up audio on a clip

Under Music in the Audio step (the second step, right after Video), switch on Clean up audio to remove low rumble, hum and background noise, even out the voice so every word is heard, and set the whole clip, music and opening and closing videos included, to one even loudness. The music bed and any music in the clip itself are never denoised or reshaped, only levelled with the voice. Clips start on YouTube and social; Podcast and Broadcast TV are there too. It applies to the downloaded and posted file, every shape of the clip, and the files your client downloads from a link. The preview plays the sound as recorded. To hear it before downloading, press Make a sample under Loudness: about 15 seconds from the middle of your edit are cleaned the same way and play right there, with As recorded beside it to compare.

Shave or add a few frames at a cut

ScriptCut cuts on words, and a transcript's timing is not always frame perfect, so a cut can land a few frames into the next word. If the video you uploaded was already edited, a cut can also leave a few frames of the next shot hanging on the end of a line. Click any edit point on the timeline and a bracket appears on each side of it: drag them, or use the left and right arrow keys, to shave frames off or add them one frame at a time, while the preview shows you the exact frame you are choosing. The seam between the two brackets still rolls the edit point without changing the clip's length. And when the picture in your source changes a few frames away from a cut, a small amber marker appears above it: one click snaps the cut onto the picture.

Fine-tune on the timeline

The Video step has a real timeline. Add a cut at the playhead with C, set a keyframe with K, zoom the timeline with + and −, and drag any cut or edit point a frame at a time. In a split screen, drag each panel into place and zoom panels individually. Every change has undo and redo, and what you see in the preview is what renders, except the opening and closing videos, which are added only in the download.

Subtitles

On a phone or tablet the orange line on the Social timeline sits at the left edge and the clips move under it; near the end of the clip the line itself moves on to the last frame, so the timeline never scrolls into empty space. Swipe to scrub, pinch with two fingers to zoom, tap a clip (or press and hold) to select it, then use the bar under the timeline (Split, Timing, Reset, Delete, Done). Delete takes that part out of the clip and everything after it moves up; the transcript is not changed. Tap a cut or a B-roll band first to drag it.

ScriptCut can burn your captions directly into the clip, styled and timed word by word to your transcript, so it is ready to post and understood with the sound off. A word the transcript got wrong for this clip can be fixed under Fix a word in the Subtitles step: click it and retype it. Only that clip's captions change, never the transcript or any other clip, and the finished video and its .srt carry the fix. Choose from ready-made styles (None, Clean, Karaoke, Boxed, Bounce, Word by word, Blend, Bold pop, Neon, TikTok, Beasty, Gradient, Typewriter), then pick your own font color and highlight color; drag the captions anywhere on the preview to place them. The Blend style shows one big bold word at a time, in lowercase, and flips the colours of the video under the letters, so a light jacket behind a letter turns dark and green trees turn lavender. It starts in the middle of the frame, can be dragged like any style, has no colour pickers because its colours come from the video, and works with your own fonts too. This step needs a word-level transcript, so transcribe the project first if it does not have one.

Cover

The Cover step has four modes: Pick a frame (use a video frame as-is), Frame + AI (restyle a frame you picked), Generate (AI builds a cover from a prompt, already aware of the clip's topic and words), and Upload (bring your own image). In Generate mode, three Creativity levels trade restraint for attention: Conservative is polished and tasteful with one subtle accent, Moderate is bold and freely designed, and Creative is the loudest, most eye-catching option, built for maximum click-through. The Real Host toggle keeps the actual person's face while placing them inside a brand-new AI-generated scene: scrub to a clear shot of their face, tap Use this frame, then Generate. Anything you type in the prompt always outranks the automatic choices, and your chosen color filter is remembered per cover image.

Description

The Caption step (labeled Description in the clip workspace) writes a platform-native post description, for Instagram, TikTok, YouTube, LinkedIn, or Facebook, with an option to include hashtags, for 2 AI credits each. You can just type your own instead. Description language: a description is written in the language the clip is spoken in by default, and the Language button (a globe) in the Description step picks any of the 48 AI Translate languages instead, or Same as video to follow the language spoken in the clip. The hashtags follow it, and the choice is saved with the project. The AI also writes clip titles and chapter names in the language of the transcript.

Kits: a preset on a folder

A kit is a preset on a folder. It holds the look (logo bug, fonts, colours, caption style, cover style, opening and closing videos, and the shapes and where each network posts), the social accounts its clips post to, and a link page for the person who signs off, the Kit Page. Every project under that folder starts from it. A kit can sit on any folder at any depth, and the nearest kit above a project wins: a folder called Google can have no kit of its own while its subfolders Pixel and Nest each have their own. To make one in Social, press New Folder (at the top level or inside any folder) and choose Create With Kit, or open a folder and press Set Up Kit; a folder card's menu has Set Up Kit too. Kits live in Social only: the main dashboard shows no kit marks, because a kit only changes Social clips. From the main dashboard, the Create Social Clips window says which kit applies, or offers Set Up Kit for the project's folder. Setting up a kit runs two steps: Accounts (connect them now, or let your client connect them through the Kit Page link) and Look (press Set Up Look). Inside a folder with a kit, the toolbar shows a Kit button (it reads Kit: and the kit's name when the kit comes from a folder above). Its menu has Look and Shapes, Accounts, Kit Page, and, when the kit comes from above, Own Kit For This Folder. A folder card's menu shows Kit: Look and Shapes and Kit Page once it has a kit. Inside a project, the Share button has Approval Page (watch, approve, ask for changes, comments, and downloads when allowed) and Download Link, and the red Edit Transcript button opens the transcript editor. On a phone, inside a project the bottom bar's Links tab becomes Share, and the tab that leaves Social is called Dashboard. The Kits page in the Social left menu (on a phone, Kits in the account menu) lists every kit in one place, wherever its folder sits, with its logo, the folder it is in, whether its Kit Page exists and which accounts it posts to, and the buttons Look and Shapes, Accounts, Kit Page and Open Folder. New Kit at the top makes a top-level folder with a kit. Older names, in case you are looking for them: the Clients page is now the Kits page and New Client is now New Kit, the Client kit is now simply the kit (Look and Shapes), the Client link is now the Kit Page, and Client approval is the Approval Page. The word client now only means the person who signs off. Not everyone needs a kit: without one, projects and folders work exactly as before.

Hide From Client. A clip you are not ready to show can be hidden: open the clip's menu and choose Hide From Client, or tick several clips in Select and press Hide From Client. The card shows a grey Hidden from client mark, and the clip disappears from the Kit Page and the Approval Page, so your client cannot see, answer or download it. Show To Client brings it back.

After an approval. When your client approves a version on Review, a green notice asks Make social clips from this version? once, with a Make Social Clips action. Close it and it does not come back for that version.

Accounts and the calendar

Connect every social profile you post to on the Social left menu's Posting page, several per platform if you need them; a folder's kit can be tied to specific accounts (Kit > Accounts) so its projects always post to the right place. The kit's Look and Shapes holds the creative rules for one client, set once. Clip shape, caption look and highlight colour, how adventurous their covers are and the headline font, the words the AI must always and never use, and their logos as a logo bug burned into every clip for that client: drop in a PNG, and keep as many of their logos as you like as a gallery of thumbnails, with one in use at a time (that is the one burned in). Open one and drag it to exactly where you want it on a live preview of every clip shape you export in (9:16, 16:9, 1:1 and 4:5), each with its own scale and opacity, or set one shape and press Use everywhere, then Save. Every clip you make in that shape carries that logo in that exact spot. Three things are NOT fixed for ever. You can send one clip without the logo: the Video step of that clip carries a Logo bug switch, and turning it off for that one clip changes nothing about the kit's own setup. And you can keep a light and a dark version of the same mark: name one of the kit's other logos as the bright-shot version, and ScriptCut measures the picture behind the mark on each finished clip and burns in whichever one will actually be readable, in the same spot and at the same size either way. Each logo can be given a name, so a light and a dark version of one wordmark are tellable apart in the gallery, and the arrow keys nudge a mark a hundredth of the way across the frame per press, ten times that with Shift held, when a drag is not precise enough. The kit also carries their brand colours (which then replace your own in every colour picker for their clips, so nothing off-brand is offered; you can still pick a custom colour for one clip, and right-click any swatch to add it to the kit's colours for good) and the shape they want on each network they post to. There is no list of platforms to tick: the networks shown are the accounts you have actually connected to that kit, and each one can want its own shape over the kit's default, so a client can be vertical everywhere and wide on YouTube. A clip is still made in one shape, so the Post & Download step checks the clip against it and tells you if it does not match; nothing is re-rendered behind your back. Each colour can also be given a name, for example Headline or Subtitle, and that name shows on the swatch wherever their colours are offered. Every project in that folder starts from the kit, and you can still change anything on any individual clip. A project with no kit above it behaves exactly as before. The kit is a preset, not a lock. Whatever it sets is filled in for you, and you can still change it for one project without touching the kit's own setup: the Video step of any project shows the logo bug it is about to use and says where it came from (this project, the kit, or your own account logo), the logo is drawn on the video and you move it by grabbing it right there, while Scale, Opacity and a switch that turns it off for one clip sit in the Logo bug section of the Inspector, a file can be dropped straight onto the row, Change sets one for this project only, and the way back names what it goes back to: Use the kit's logo, Use your account logo, or, when neither is set, Use no logo. The Calendar shows every scheduled and posted clip by month, week, or day, filterable by platform, status, account, or project; drag a post to another day to reschedule it, or click one to change its time.

A kit can also hold a client's opening and closing videos: their own animation, sting or end card, uploaded once to the kit and then put on the front or the back of any clip under that kit. They show as thumbnails you can play back, rename and delete. In the clip editor an Opening and closing row sits under Video, right before B-roll, on every project; click a video to add it, click it again to take it off, and the timeline underneath shows the finished order with each part at its real length. The preview plays only your clip; the opening and closing videos are added when you download or post it. When the project sits under a kit the library is the kit's and is reused across all its work; when no kit applies the library is that project's own, so you can put your own sting on the front of a one-off without setting up a kit first. It is rendered into the downloaded file, letterboxed rather than stretched if its shape differs from the clip's, and a silent one is joined without breaking the clip's own sound. The same video may open AND close one clip, which is what a brand's logo sting is usually for, and a kit's videos are offered on every project under that kit, including one in a subfolder with no kit of its own. They use your account's storage like any other upload.

A kit can also hold your own fonts (the Fonts section of Look and Shapes). Upload the typefaces you have licensed, in woff2, woff, ttf or otf, and they appear at the top of every font picker in the Social suite under Your fonts. They belong to your account alone and are never offered to anybody else's, because the licence is yours. Under a kit you can pin a font so it always sits at the top for that kit, and give it a short description shown in grey beside the name (Caption Color, Subtitle Highlight). The pin and the description belong to the kit: on a project outside that kit the same fonts are still offered, in plain alphabetical order, with no pin and no description, because a note written for one client means nothing on another's work. Your fonts work on burned-in captions as well as on cover headlines: the Subtitles step has a Caption font picker offering Default plus your own, and the one you choose is rendered into the video. Only fonts you have uploaded can be used there, because the renderer needs the file itself.

Each kit also has a Kit Page (Kit > Kit Page, or Kit Page on the folder card's menu). It is one address the client keeps, for everything under that kit rather than one project. Every clip on it is the same clip card as the approval link (the Approval Page): your logo at the top (or the ScriptCut logo with Social under it), and on each clip a tab per platform, a Clip and Cover switch, Approve or Reject, and timecoded comments with replies. Comments are how they ask for a change. Their answers and comments are saved on that project's own approval record, so you read and reply to them in the project's Client approval window, and a clip they reject cannot be posted until you clear the rejection. Nothing on it is a snapshot, so a project you start next month appears on the same link by itself, and a caption you rewrite is the caption they judge. If you change a clip after they have approved it, their approval is marked out of date. They need no account; they type their name once, and you can put a password on the link, change it or remove it whenever you like. Watching never renders anything: each clip plays exactly as your Social editor previews it. Only a download renders, and only what is missing or changed since. They can download one clip, a whole project, or Download all at the top: each clip arrives as a package with its video, cover and description in a folder per platform, plus its subtitles. A download of more than ten clips asks first, because clips that are not made yet are made then. There is one live Kit Page per kit, and switching it off keeps everything they have already answered. They can also send you files through it, which is the half that replaces the email: the Your brand files box takes their logo (PNG, JPG or WEBP) and their fonts (woff2, woff, ttf or otf), and shows each upload's progress. Nothing they send is used until you accept it in the link's window, where a font goes into your own font library with one press and a logo becomes the kit's logo bug. They can take a file back off the link themselves. You can also send it rather than copying the address into your own mail app: put your client's email addresses on the kit (Their email, in Look and Shapes; several is normal), then press Send to client in the Kit Page window, with an optional line of your own. The email carries that client's own logo when they have sent you one, so it reads as made for them, and everyone gets their own copy rather than sharing a To: line. The link's own window is also the one place to look for what they have said: every answer this client has given you, newest first, merged from the Kit Page and from any per project Approval Page you ever sent them. It also tells you when they last opened anything of theirs, and which link. Answers given on an approval link you have since switched off are not listed.

The round trip with your client (Kit Page and Approval Page). The Kit Page opens on Waiting for you, with a switch to All, and each project has Approve all, which approves everything still waiting after asking once (a rejection stays a rejection). Under each clip the client sees its posting schedule and results: when and where it posts, and once posted the views, likes, comments and shares. When you change a clip after they answered, their page says what changed, shows the old and new words of a description, and offers Compare Before and Now. A new Kit Page shows Review only; in the Kit Page window, open Sharing and switch on Calendar, Your Files, Accounts or Brand Brief for that client, and a menu down the side (across the top on a phone) switches between them; The arrow on a project row folds or opens all its clips, and each clip folds on its own with the arrow beside its name. In your Kit Page window the settings sit in three folded rows, Sharing (what they see, password, link), Deadlines (answer-by date, reminders) and Activity (answers, answer speed, their files and brief); on each clip Download is a small icon after Approve. Your Files lists everything they sent by category, marked waiting, Added or Not used. The Kit Page calendar shows every post for that kit's clips by day (posted, waiting for their approval, booked), and clicking one opens its clip. Next to each description they can press Edit the description (the Edit button) and change the words right there; it changes the caption right away, an approval of the old words goes out of date, and you are told who edited it. Every client comment has Mark done in that window, and the clip editor's Inspector lists the open clip's Client comments as a to-do list where a time jumps to that frame; the client sees Done beside each one you tick. The Kit Page also has Your brand brief (how they sound, words to always and never use) that you take into the kit with Use it, and the client can send footage (MP4 or MOV, up to 2GB, 3 at a time) for you to download into a project. Under each file they say what it is (Logo or Other picture; Footage, Opener or Closer), you can re-assign it in the Kit Page window, and Add as opener or Add as closer puts their video in the client's Opening and closing library. In the kit, Post When Approved (Look and Shapes, Posting) makes a post wait for the client's approval and go out the moment it arrives. In the Kit Page window, set an Answer by date and switch Reminders on: they get an email when work has waited 2 days, and the day before the date, and you hear when they opened it without answering. The same window shows their Answer speed.

Clip defaults (Social > Posting, on the same page as your connected accounts: in each network's card its shape and, with two accounts, Make default) hold your defaults for new clips, shared by everyone on the account: the shape each connected network posts in (for example TikTok 9:16, LinkedIn 1:1) and which account it posts to when you have two. New clips are made in exactly the shapes your networks post in; the first one picked is the main shape, and a network you leave unpicked gets it. Before any account is connected, a Shapes for new clips row stands in. With a default set, a new clip opens already set up and never asks which shapes you need; a shape the video cannot make is skipped with a short notice. A kit has the same Shapes and networks block (in Look and Shapes) and replaces your Clip defaults for the clips under it, and anything you change on a clip wins for that clip. In a clip's Post & Download step only connected networks are listed, each with its shape and the exact account by picture and name, and a clip under a kit can only post to that kit's own accounts.

When a clip is made in several shapes, every shape has its own cover and each network posts with the cover of its shape. The Cover step works on the shape whose tab is open. Under the cover, Other shapes shows which shapes have one and offers Same cover on all shapes (the same picture and title cropped to each shape, free) or Redraw for each shape (AI extends the same picture to fit each shape, for AI credits).

Set Up Kit is two steps: Accounts (connect them now, or copy or email the client the Kit Page link) and Look (Set Up Look). In the Accounts step, click a network's logo to see the accounts already connected for it, each with its profile picture: click one to attach it to this kit (a green check shows on the logo, amber when its sign-in needs renewing), click it again to take it off, or pick Connect new account. A network with no account opens its sign-in straight away. The Kit menu's Accounts opens the same screen. Clients can connect their own social accounts on the Kit Page, the same link they approve clips and send logos on. They see what they connected and can remove it, you get a notice each time, and an account connected there is ready to post at once. Turn this off in Settings > Client view (Connect their social accounts).

When the clips are finished, send an Approval Page. Inside the project in Social, press Share > Approval Page (the window is titled Approval Page), and it shows the client every clip in that project with its cover and its caption, each with an Approve button and an Ask for a change button. Only clips with the green Video ready badge go on it. A clip that is still preparing, or that you have never opened, is left off. Making the link does not prepare anything, so open a clip and let it finish first, then update the link from the same window to add it. A change request will not send without a comment, so you are never left with a red badge and no idea what to fix. The client needs no account; they type their name once, and you can put a password on the link. Nothing on the page is a snapshot: the title, the cover and the caption are read live every time it opens, so a caption you rewrite after sending is the caption they judge. There is one live approval link per project, so pressing Create again hands back the same link rather than splitting the answers in two, and switching a link off keeps every decision already made. Switching a link off keeps its answers on screen too, under Earlier links in the same window. Every answer has a check mark you tick when you have dealt with it; ticked answers are hidden until you pick Show completed. The live approval link is also listed in Shared Links, where you can open it or turn it off, and each clip card in the Social grid shows Client approved or Changes asked once the client answers. And the reverse is said out loud: if you change a clip's caption or title after the client has already answered it, their answer is marked as out of date on their page and in your window, rather than a green tick quietly transferring to words they never read. You are told when they answer: a notification and an email arrive with the running tally, at most one every fifteen minutes so a client working through ten clips is one message and not ten, and the moment they finish always comes through. You can add, change or remove a password on a live link. Clips you make after sending the link are not in it until you say so: the window tells you how many your client cannot see and offers to add them.

The approval page carries your own logo at the top when your account has one, otherwise the ScriptCut logo with Social under it. Each clip sits beside its comments: the video on the left with its captions underneath, the comments on the right, and a bar at the top says how much has been answered. Watching never renders anything: the client watches each clip exactly as your Social editor previews it, straight from your edit, so opening and playing the link costs nothing (the opening and closing videos are not in the preview, just as in the editor). When a clip has no cover yet, its first frame is the picture. The cover is answered on its own: a Clip and Cover switch above the picture gives each its own Approve button and its own comments, and a cover you change after they answered is marked out of date. The client's only answer is Approve, which then greys out and says Approved; their comments are how they ask for changes, and you are told when they comment. When a clip is prepared for platforms, the client sees one icon per platform, each showing that post's video shape, cover and description with its own Approve; with downloads on, the package has a folder per platform ready to post by hand. Next to Approve the client also has Reject, and between them Request Changes, which opens the comments so they can say what to change (the comments stay hidden until then, unless the clip already has some). A rejected clip shows a red Client rejected badge and cannot be posted, now or by a scheduled post, until you press Clear rejection in the approval link's window. Comments are timecoded comments, like Frame.io: your client pauses, types, and the comment carries that exact frame; clicking it jumps the clip back there, and each comment shows as a mark on the play bar. They can reply in a thread and delete their own comments. You read every comment in the approval link's window, reply there as your team, and can delete any of them. Allow downloads is a switch in the same window, off unless you turn it on. With it on, each clip gets a Download button for its whole package (the video in every shape, the cover, the descriptions and the captions as subtitles) and the top of the page gets Download all. A file is only made the first time somebody downloads that clip, with the real percentage on screen, and made again only after you change the clip.

A kit's Look and Shapes also carries the two things that stop the AI starting from zero on every job: how they write and how their covers look. Paste a handful of that client's own published captions and ScriptCut reads them once and writes down how they write, in plain English, sentence length, whether they write as we or you, emoji and hashtag habits, how they open, what they never say. Upload a few covers they have already published and it writes down their visual rules the same way. Both are shown as plain editable text, so you can change or delete any line, and every caption and cover made for that client follows them afterwards. Learning again updates the rules rather than replacing them. There is also a one-time client brief, who they are, who they sell to and what they must never claim, which sits in front of the AI for everything it makes for them. None of it trains a model on your material: the example images are read once and not kept, and what is stored is the words. A client with none of this set behaves exactly as before.

Downloading and sharing

Download a clip on its own, or create a download link so a client can grab the whole batch, video, captions, and covers included, without an account. Download package zips the video, its covers, its descriptions, and the clip's subtitles as an .srt file. Make one for a project from Share > Download Link inside it, and manage every download link from the Links page in the Social left menu; the download page shows readiness (“5 of 7 ready”) and refreshes itself while anything is still rendering. Download timeline (XML) hands the clip's cuts to DaVinci Resolve, Premiere Pro, Final Cut Pro or Avid, cut on the exact frames of the clip, with B-roll on its own picture track and the music on its own sound track, each named after the file you uploaded; the framing, split screens and burned-in captions stay in ScriptCut (the .srt in the package carries the captions). On ProAI, Team, trial and beta accounts; the Social plan does not include it. Any file in the Media Gallery can be downloaded from its menu (three dots), or several at once from the selection bar.

Editing one clip from the main dashboard

A Social project also shows on your main Dashboard now, wearing a small indigo Social chip; open it from either place. From a clip's card menu on the results grid, Edit clip jumps straight into the Select page focused on just that clip, with the rest of the transcript visible but dimmed, so you can adjust its picks without losing the surrounding context. Right-click a shot on the timeline for Auto reframe clip to redo the automatic framing on just that shot (the other shots keep theirs), or Reset selected clip to put its framing back to fully automatic, without touching its cuts, trim, or captions.